Name Calling

David Cameron’s years in public relations weren’t wasted.

Whatever one thinks of his government’s policies, its mastery of linguistic tactics has been spot on.

Repetition has planted key words and slogans firmly in the public discourse.  A party not best known for its unity, not even capable of governing alone, has, with one voice, cleverly defined the political debate – and the Opposition.

First came “the mess we inherited,” the unrelenting mantra that cast Labour as the party of profligacy.  Out went any notion that millionaire bankers had brought the global financial system to its knees. Recession was caused […]

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