David Cameron’s years in public relations weren’t wasted.
Whatever one thinks of his government’s policies, its mastery of linguistic tactics has been spot on.
Repetition has planted key words and slogans firmly in the public discourse. A party not best known for its unity, not even capable of governing alone, has, with one voice, cleverly defined the political debate – and the Opposition.
First came “the mess we inherited,” the unrelenting mantra that cast Labour as the party of profligacy. Out went any notion that millionaire bankers had brought the global financial system to its knees. Recession was caused […]
Continue reading Name Calling
Who’s in charge of Britain these days? I don’t mean who’s in power, or who has the most MPs. I mean who is looking at the country’s complex economic and social problems and saying, “Here’s how we’re going to fix this.”
A few years ago, under Labour, the answer would have been, “The State, that’s who”. And had a Labour government – once flush with cash – concentrated on the things the state does well, like providing good schools, health care and affordable homes, “government” might not have become a dirty word. But they couldn’t stop themselves. From ID cards […]
Continue reading The not-so-Big Society